by Greg Elliott
October 19, 2011
The other day I noticed with some interest an article in the online version of The Atlantic magazine titled, “The 19 Most Hated Companies in America.”
The term “hated” was a little misleading. The survey it cited measured customers’ levels of satisfaction (or dissatisfaction as the case may be.) I scanned the companies with the highest percentages of unhappy customers for common denominators.
Frequently cited complaints were unreliable service, incorrect billing, bad customer service, and unexpected extra fees. All of these are simply failures to treat clients or customers the way we all want to be treated. I’ve learned that great customer service is no more complicated that following the old “Golden Rule”—do unto others as you would have them do unto you.
As consumers we want our providers to send us accurate bills, answer our questions when we call with a problem, resolve our complaints with a good attitude and in a timely way. Why would your customers expect less from you?